Let's Eat, Philly!

The challenges of the COVID-19 pandemic presented a new opportunity to redesign The Philadelphia Inquirer’s premier food magazine. Starting from the ground-up, The Inquirer rebuilt the existing Craig LaBan Dining Guide into a multi-touch, multi-channel campaign focused around the 2020 Let’s Eat, Philly! magazine.

The multi-channel approach centered around the Let’s Eat, Philly! magazine and expanded into digital advertising, promotional campaigns, influencer endorsement, and a virtual Let’s Eat Festival held Wednesday, November 18 thru Friday, November 20 - hosted by The Philadelphia Inquirer’s food editors as well as special guests.

Let's Eat, Philly! Desktop
Let's Eat, Philly! Digital Ads for Food page.
Print Ad for The Inquirer Virtual Food Festival