Let's Eat, Philly!
The challenges of the COVID-19 pandemic presented a new opportunity to redesign The Philadelphia Inquirer’s premier food magazine. Starting from the ground-up, The Inquirer rebuilt the existing Craig LaBan Dining Guide into a multi-touch, multi-channel campaign focused around the 2020 Let’s Eat, Philly! magazine.
The multi-channel approach centered around the Let’s Eat, Philly! magazine and expanded into digital advertising, promotional campaigns, influencer endorsement, and a virtual Let’s Eat Festival held Wednesday, November 18 thru Friday, November 20 - hosted by The Philadelphia Inquirer’s food editors as well as special guests.